Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
In the final segment of the three-part series, designboom follows up on the coverage of the 2013 ferrari FF, taking a behind the scenes look at ferrari’s prestigious tailor-made program.
we’ve had the exclusive opportunity to experience first hand what it’s
like to personalize and order a one-of-a-kind ferrari FF at the unique
facility in maranello, italy. the tailor-made program continues a
tradition which began in the 1950s and 1960s, a time when clients
customized their vehicles with premium materials, colors and finishes.
In above photo:an overview of the tailor-made facility in maranello, italy
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © designboom
each of the available finishes are developed in collaboration
with the ferrari styling center, each drawing historical reference from
the company’s core values of elegance and innovation. any
client who desires to embark on the tailor-made program is assisted and
guided through the selection process by architect and designer tommaso
cai, who is in charge of ensuring the final designs are both unique and
in-line with the ferrari brand and its tradition. once the car’s details
have been defined, the client can follow-up on all of the various
processes involved in its creation, right until their custom prancing
horse is finalized and delivered.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © designboom
the tailor-made program offers three collections influenced directly by ferrari’s trademark DNA: scuderia, classica and inedita.
the ‘scuderia’ collection is informed by ferrari’s sporting history,
offering a choice of racing-derived materials, finishes and accents. the
‘classica’ collection, on the other hand, provides a modern twist on
the styling cues and features of maranello’s iconic GT’s. at last,
‘inedita’ lives up to its name by introducing an element of
experimentation and innovation. users are able to select from a range of
traditional and luxury materials, from cashmere to denim, to high-tech
fabrics and innovative carbon-fiber composites.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
a selection of fabrics and materials from the ‘scuderia’ collection
image © designboom
the ‘scuderia’ collection pays homage to ferrari’s racing history, reflected in the materials and finishes it includes.
the list of options ranges from carbon-fiber trim to technical fabrics,
chamois and rubberized leather, alcantara, microfibers, kevlar,
satin-finish and matte metals.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
a variety of leathers from the ‘scuderia’ collection
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © designboom
the use of the latest materials and production techniques are implemented into the ‘classica’ collection.
the list features pastel colors from the past, aged and vintage
leather, wools, cashmere and velvet. special treatments for the hard
areas of the cabin to match the exterior also include chromed elements,
stitching details and more natural leathers.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
vintage leathers and a selection of premium materials from the ‘classica’ collection
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
a selection of leathers and suede options
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
a selection of leathers for the head rest
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © designboom
inedita’ introduces innovative fabrics and experimental
approaches to interior car design, while still respecting the core
values of the brand. denim, bold leather upholstery, suit and
technical fabrics are just a few of the novel and intriguing options
available. the denim-trimmed ferrari california is a good example of
what the collection offers: pale blue leather with denim trim in areas
of the seats and cockpit, as well as on the door panels and lower part
of the dashboard.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
a selection of denim fabrics
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
ferrari’s personal designer tommaso cai helping guide designboom on a personalized rendition of the FF
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
choosing the stitching details for designboom’s custom interior
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
material combinations with leather – each color had to fit within the ferrari brand ethos
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
finalizing our decisions with the interior and exterior
image © designboom
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
ferrari FF tailor-made with custom ‘designboom green beige’ colorway
image © ferrari
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
the personalized ferrari FF features a glass roof and custom matte gray silverstone finish
image © ferrari
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
image © ferrari
for designboom’s tailor-made FF cockpit, a selection of
‘count prestige’ and ‘nina’ frau leathers wrap the interior with special
‘nocciola’ wool floor mats. the steering wheel, dashboard and handles are outfitted with handcrafted wengé wood.
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
double-colored ‘count prestige’ and ‘nina’ frau leather with diamond design on the central seat stripe
image © ferrari
Behind the Scenes at Ferrari's Exclusive Tailor-Made Facility
the seats and armrests features unique ‘comb’ stitching
image © ferrari
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