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Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollution

Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollutionxiao zhu air pollution project china designboomXiao zhu is a chinese company dedicated to providing clean air to its citizens. the country sees more than 500,000 die every year from causes related in some way to extreme levels of airborne contaminants. like most socially conscious businesses, entering better products into the market is often only a small part of a larger equation; true change lies within education and protest. to make an impact, xiao zhu needed to show the people of china how crucial the issue is, and they did so in the most direct means possible.
video courtesy of xiao zhu

face displayed on the thick, opaque plume of factory smoke 
Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollution
visualization of a chinese youth in dismay  
Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollutionxiao zhu air pollution project china designboom
the project helps illustrate how crucial the issue of air pollution is for future generations 
Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollutionexiaozhudesignboom01
picture of crying child 
Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollution
‘clean the air. let the future breathe again’ slogan 
Xiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollutionxiao zhu air pollution project china designboomXiao Zhu uses Factory Smoke to Illustrate Dangers of Air Pollutionxiao zhu air pollution project china designboom
xxiao zhu’s website 
Via[designboom]
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