Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

This witty design concept, coupled with the influence of social media, is attracting international attention to a crucial cause. 

NHS Blood and Transplant has teamed up with London-based PR agency Engine Group to launch the#MissingType campaign, which tasks major brands to remove the letters A, B, and O from their logos to represent the major blood types, spotlighting the dire need for blood donations around the world.

Above image via Google Japan

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via Microsoft

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via Sydney Opera House

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via London Pride

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via I amsterdam

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via innocent drinks

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via @betelm

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via Qantas

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos Image via Tesco

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via NHS Blood and Transplant

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

Image via NHS Blood and Transplant

Best Way for to Encourage Blood Donation by Removing A, B, and O from Famous Logos 

NHS Blood and Transplant: Website | Facebook | Twitter | Youtube
Engine Group: Website | Facebook | Twitter
via [Design TAXI, Mashable]